Thursday, 24 April 2008

Tourism boom in Shabla puts Bulgaria on the top 5 destinations for travelers around the globe

The small city on the Black Sea coast had more visitants last season than all the Hawaiian Islands together last year, says the Bulgarian National Tourism Board

Sofija, April 24th 2009 - by Marija Almeida

The Bulgarian National Tourism Board announced, last Monday, that the country had a tourism boom in the past year as never seen before in any other place in the world. The reason for this sudden world curiosity on this Southeastern Europe country have its reason on the newest and hypest coast resort on the globe: Shabla

“Only last summer season, Shabla had more visitants than all the Hawaiian Islands together last year” declares, excited, the executive director of the Bulgarian National Tourism Board, Mrs. Poli Karastoyanova.
The unexpected tourism boom in the region last season made the Board decides for urgent measures to support and attend the huge visitants’ demand. “It’s good, and at the same time, very complicated. Although in the past two years Bulgaria's been watching a significative increase in the tourism area, what happened in Shabla was something completely without any precedents, and met us rather unprepared for it. We’re already working on projects to increase not only the city’s infra-structure for the next summer season, but the entire region’s”, says Rumen Draganov, the newly-elected head of the Board.

Since February 2008, Bulgaria watched an increase of 23,4% (compared to the same period of 2007) on the number of foreign tourists visiting the country’s winter resorts. The summer resorts in the Black Sea Coast saw an increase of 167,3%, being 94% of this percentage concentrated only on the city of Shabla and its surroundings.

With a history that goes as far back as to the roman times, Shabla – a small city around 15 km south to the Romanian border – was once a popular destination for eastern bloc tourists, during the communist years. The 1990’s, however, were of complete ostracism for the region.

Although authorities can’t quite explain the subtle world interest in the city and the region, locals have their own theories about the phenomenon. “We were in the bar, on last year’s Christmas eve, when two tourist girls, said Brazilian, appeared in the city. Few time later, a bunch of tourists started arriving in Shabla. I have no doubts, those two girls brought Shabla back to all it’s glory, they were a good omen” declares Georgi Irinov, a local miner. “My friend’s hotel is now always full and I’m working as a cooker again, just like I was in Germany!” he adds.
If the two mythic Brazilian tourists had or not been to Shabla, only few can confirm. But after the tourism boom last year, a monument to the “Unknown Brazilian Girls” was erected in the city’s main square, where the city locals pay tribute monthly, on every 24th.

For 2009’s summer season, the Bulgarian National Tourism Board has already a traced plan: other than the opening of Hilton's luxury hotels newest member, the Hilton Shabla Palace Hotel, around 15 new accommodation establishments will be ready until this year’s summer. “We want to attend the expectations of all kinds of tourists that visit Shabla. The opening of the Shabla Folk World theme park will be an excellent option for families that choose to spend vacations in our country’s coast. In addition to a wide range of ecotourism, we just settled now the first Rock in Rio – Shabla Edition, that is going to put us on the route of the great european festivals. We have attractions for all ages and tastes”, celebrates Aneliya Krushkova, head of the Bulgaria State Agency for Tourism.

The Agency also releases, next Friday, the tourism campaign “Shabla – a priceless experience”. The release party will have the presence of Jamaican singer Shabba Ranks, who recorded a new version of one of his greatest hits specially to pay tribute to the Bulgarian resort: his 1992 song, Mr. Loverman, evokes Shabla on its new refrain. “This city is beautiful. Reminds me of my hometown, Kingston” declares, moved, the singer.

For 2009’s summer season, the Bulgarian State Agency for Tourism and the National Tourism Board predict a raise of at least 53% compared to last year’s boom.

For those interested in taking part on the Shabla-o-mania, access for more info about Tourism in Shabla, or even

ps.: this is a work of fiction


lucifugo rofocale said...

Shabla its a must for travelers and bon vivants ;)

Ronaldinho Gaucho said...

eu quiero jugar en FC Shabla